Press Release: ITU announces new standard for High Dynamic Range TV

HDR-TV will add texture and colour to enhance realism

Geneva, 5 July 2016 – ITU has announced a new standard for High Dynamic Range Television that represents a major advance in television broadcasting. High Dynamic Range Television (HDR-TV) brings an incredible feeling of realism, building further on the superior colour fidelity of ITU’s Ultra-High Definition Television (UHDTV) Recommendation BT.2020.  ITU’s Radiocommunication Sector (ITU-R) has developed the standard – or Recommendation – in collaboration with experts from the television industry, broadcasting organizations and regulatory institutions in its Study Group 6.

“High Dynamic Range Television will bring a whole new viewing experience to audiences around the world,” said ITU Secretary-General Houlin Zhao, welcoming the announcement. “TV programming will be enhanced with brighter pictures that add sparkle to entertainment and realism to news coverage.”


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