ITU and Bupa to collaborate on m-Health initiative
Partnership supports ITU-WHO goal to combat non-communicable diseases using mobile services
Geneva, 12 November 2013 – The International Telecommunication Union (ITU) has signed a ground-breaking partnership agreement with international healthcare company Bupa, to collaborate on a global ‘m-Health’ initiative called ‘Be Healthy, Be Mobile’. Bupa and ITU will join forces to provide multidisciplinary expertise, health information and mobile technology to fight chronic non-communicable diseases (NCDs), including diabetes, cancer, cardiovascular and chronic respiratory diseases, in low- and middle-income countries. The programme is led by ITU and the World Health Organization (WHO).
Welcoming the partnership, ITU Secretary-General Hamadoun I. Touré said: “Non-communicable diseases are the single greatest factor contributing to mortality and the overall disease burden in developed countries and emerging economies alike. Where m-Health is concerned, ITU works with WHO to share our long-standing experience and our competence in mobile technologies and healthcare as well as our network of partners. We are truly excited about the potential of this new partnership with Bupa to help us accelerate the adoption of mobile health interventions worldwide.”