ITU Blog: Netflix in SE Asia: lessons for OTT players?

The global video streaming market is set to reach USD 70 billion by 2021, and Netflix aims to cash in on the 18% compound annual growth rate amid rising competition.

Already the world’s leading video-streaming service with over 81 million members, Netflix is accelerating its worldwide expansion, including a rollout into Southeast Asia (SEA). But its recent foray into SEA has been fraught with challenges that are becoming increasingly familiar to Over-The-Top (OTT) players expanding into emerging markets: thorny content and regulatory issues – and a crowded competitive landscape that complicates pricing models.

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