ITU Blog: What #PokemonGo means for Augmented Reality

On 6 July 2016, the gaming world changed – and it has wide reaching implications.

Pokémon Go, the augmented reality (AR) game that uses mobile phone location data to help players catch digital creatures found in their environs which are then displayed on the phone’s screen, has taken the world by storm.

Users in several markets across the world can be seen walking, running and jumping after the fictional characters, often all at once. But, what impact does this have on the future of AR?

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