ITU achieves major breakthrough in audio standards

‘Immersive’ sound will transform future TV experience

Geneva, 02 December 2013 – ITU has announced a draft Recommendation for next-generation ‘immersive’ and ‘personalized’ audio systems for television and radio.

Audio is an essential part of the television experience, as the quality and ‘perception’ of sound enhances the image on screen. A number of new techniques have been developed that will heighten the experience and bring it to a new level, while allowing the audience to personalize their experience.

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