Press release: ITU standards will enhance television viewing experience

World Television Day highlights role of TV in global communication

Geneva, 21 November 2014 – Today is World Television Day. Television is recognized as a major tool in informing, channelling and affecting public opinion. Its impact and influence on world public opinion and decision-making cannot be denied and today Television represents a symbol for communication and globalization in the contemporary world.

The United Nations General Assembly proclaimed 21 November as World Television Day in 1996 in recognition of the increasing impact television has on decision-making by bringing world attention to threats to peace and security and its potential role in sharpening the focus on other key areas, including economic, environmental and social issues.

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